IncomeNews.com - Make money online with our HomeBiz income newsletter and articles written by successful online entrepreneurs
Join Us
Register and receive our free newsletter and advice on making money online.
» Register     » Login

Four Tips for Evaluating Your SEO Competitors

In his tiny 76 page book, “The Dip,” marketing expert Seth Godin tells people that there is a common trait amongst great marketers and entrepreneurs: they know when to quit. In the book’s case, the trait is observed amongst online entrepreneurs, particularly those in the technology sector. The most successful entrepreneurs, Godin says, can do two things that others can’t. Firstly, they can see when a venture is going to fail, and know when to pull out of it. Secondly, they can sense when a venture is going to succeed, and know exactly how to work through the stress, uncertainty, and difficulties.

The comparisons to SEO are numerous and quite easy to make. SEO, when reduced down to its simplest form, is a big vs. small fight. Small upstarts take on the high-ranking website, and often win. The thing is, they just as often fail. The Dip is endemic amongst SEO experts — the best fight their way through and end up winning the battle, and at the same time judge their fights well.

One of the most important parts of SEO is understanding exactly what you are competing against. The Dip affects everyone, but it is amplified when you pick an opponent that outclasses you, not just in sheer power but in resolve. Whenever you are planning an SEO campaign, take these steps to judge your opponents, and work out whether The Dip is worth climbing through.

1. Check backlink quantity
This step is easy. Fire up Yahoo Site Explorer, look through your competitors’ websites, and determine whether or not they are going to be tough opponents. Backlink quantity is one aspect of SEO, but it is certainly not everything. Still, in order to create a good long-term SEO campaign, it is good to know exactly what type of competition you are up against.

2. Check backlink quality
In combination with the first step, this will give you the bulk of your analytical data. When you are surveying rival websites, do not just look at the numbers — look at the quality. If a competitor’s website has multiple inbound links from CNN.com, you have got to value their total count differently from how you would if they only had links from small local websites.

3. Think of their future strategy
Looking through their inbound links, it is easy to establish patterns and strategies. If they have lots of links coming from article directories and content-heavy news websites, it is quite clear that they are using article marketing to boost their rankings. If their links are low quantity but from authority websites, it is obvious that they are not highly invested in SEO strategy, and are much more focused on generating quality inbound direct traffic.

From these findings it should be easy to see what your rival’s next steps could be. Once you have got a picture of where they are going, it is much more simple to create a winning strategy.

4. Craft a strategy that builds off of their work
The most effective way to fight an SEO competitor is not with blunt force links, but with strategic links. Once you have determined your competitor’s strategy, design your own that renders theirs valueless. If they are prioritizing low quality links in great numbers, design your website to generate a small amount of ultra-high quality links. If they are gaining links from article directories, submit articles for their target keywords before they can get to them.

Internet Marketing

Four Tips for Blog Advertising, Affiliate Blogging, and Increasing Blog Revenue
7:e January 2011 - For all the sources claiming that blogging is a lucrative way to generate...
Affiliate Marketing: Why You Need Affiliate Tracking Tools
28:e February 2010 - Tracking is one of the most vital aspects of affiliate marketing....
Traffic Generation: Promoting Affiliate Offers Through PPC, SEO, PPV and Articles
28:e February 2010 - There are hundreds of ways to gain traffic as an affiliate marketer,...
Five Social Media Marketing Rules
17:e January 2010 - Social media marketing has produced some amazing results for major...
Non-Intrusive Blog Monetization Tips
15:e January 2010 - There comes a point in the career of every major blogger, where they...
Five Tips for Picking SEO Keywords
15:e January 2010 - The backbone of powerful SEO is great keyword selection. From long-tail...
Four Essential Tools for Search Engine Optimization
15:e January 2010 - SEO is not a field where success comes with endless analysis and strategy....
5 Biggest Internet Marketing Blunders And How to Avoid Them
15:e January 2010 - ‘To get what you want, stop doing what isn’t working’. Famous...

Related Articles

Forex Brokers
On this page you can read reviews of the very best FOREX and binary options brokers....
Google AdWords
No company or advertiser can ignore the vast potential of the Internet in terms of...
Affiliate Programs
Affiliate programs and web site marketing is one the fastest ways to make a profitable...
Make Money on Digital Products
One massive growth area on the internet in recent years has been in the production,...
Make Money on Social Networking
Online Social Networking has the potential to generate huge advertising revenues...
Make Money On PPC (Pay Per Click Advertising)
Making Money Online – Monetizing Your Website/Blog with Pay Per Click Advertising If...
E-mail Newsletter Marketing
If you're not into E-mail Newsletter Marketing - sending out e-mail newsletters on...
Casino Affiliate Programs
Casino affiliate programs are a great way to take advantage of the online casino...

Submit a Comment

Log on to write comments