Join UsSEO is not a field where success comes with endless analysis and strategy. The greatest SEO practitioners spend time analyzing their opponents, but it certainly is not the bulk of their campaign. What separates great SEO professionals from the amateurs is the way that they take action. A great SEO professional knows that a campaign can build up steam as it moves, and prioritizes action above endless analysis.
Beginners tend to make one major mistake when they start with SEO – instead of taking action, they study too much. Rather than launching their campaign, they stay home and fine-tune every last aspect of it. Rather than writing their SEO articles and building links, they scan everywhere for the most lucrative outlet, and never write on it.
The end result of this is an army of skilled SEO practitioners without any real experience. They know what to do, sure, but it’s all theory. The answer to SEO does not rest in endless knowledge but in action. In fact, many of the best SEO practitioners live in a vacuum of action only. These four tools will help you take action on your SEO campaigns, and get those rankings that you deserve.
1. A great keyword tool
There are a wide range of keyword tools to pick from. Some are bad, some are good, some are paid, and some are free. For new users, the best way to start is with Google’s free AdWords keyword tool. With only a few minutes of searching and analysis it is easy to come up with a list of potential keywords, leaving you ready to take action and create pages, articles, and links that work towards your ranking.
2. Yahoo Site Explorer
A major part of SEO is understanding the competition. Embarking on an SEO mission to rank first for “news” or “business” is near impossible, and without studying the opposition it is impossible to know. Whenever you are trying to rank for a certain keyword, look through Yahoo Site Explorer and determine how powerful your competitors are. A website with hundreds of backlinks can be toppled relatively quickly, while an ultra-authority website with thousands of links could take months, or possibly even years.
3. A good word processor
The backbone of SEO is good content, and as a beginner SEO practitioner, it is up to you to create that content yourself. Almost all Windows and Macintosh word processors are adequate for creating SEO content, but they are certainly not specifically designed for it. As your SEO efforts grow more dedicated, it could be worth investing in software that provides important SEO information such as keyword count, keyword density, and most-used keywords per article.
4. An eye up on the competition
There’s software out there that can give you an extra advantage on your competition. No, you do not need to be a hacker to learn more about your opponents than Yahoo Site Explorer can tell you. With a combination of tools, it’s possible to determine the value of your entire competition, right down to the number of certain ‘PR’ links pointing towards their website.
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