IncomeNews.com - Make money online with our HomeBiz income newsletter and articles written by successful online entrepreneurs
Join Us
Register and receive our free newsletter and advice on making money online.
» Register     » Login

Four Essential Tools for Search Engine Optimization

SEO is not a field where success comes with endless analysis and strategy. The greatest SEO practitioners spend time analyzing their opponents, but it certainly is not the bulk of their campaign. What separates great SEO professionals from the amateurs is the way that they take action. A great SEO professional knows that a campaign can build up steam as it moves, and prioritizes action above endless analysis.

Beginners tend to make one major mistake when they start with SEO – instead of taking action, they study too much. Rather than launching their campaign, they stay home and fine-tune every last aspect of it. Rather than writing their SEO articles and building links, they scan everywhere for the most lucrative outlet, and never write on it.

The end result of this is an army of skilled SEO practitioners without any real experience. They know what to do, sure, but it’s all theory. The answer to SEO does not rest in endless knowledge but in action. In fact, many of the best SEO practitioners live in a vacuum of action only. These four tools will help you take action on your SEO campaigns, and get those rankings that you deserve.

1. A great keyword tool
There are a wide range of keyword tools to pick from. Some are bad, some are good, some are paid, and some are free. For new users, the best way to start is with Google’s free AdWords keyword tool. With only a few minutes of searching and analysis it is easy to come up with a list of potential keywords, leaving you ready to take action and create pages, articles, and links that work towards your ranking.

2. Yahoo Site Explorer
A major part of SEO is understanding the competition. Embarking on an SEO mission to rank first for “news” or “business” is near impossible, and without studying the opposition it is impossible to know. Whenever you are trying to rank for a certain keyword, look through Yahoo Site Explorer and determine how powerful your competitors are. A website with hundreds of backlinks can be toppled relatively quickly, while an ultra-authority website with thousands of links could take months, or possibly even years.

3. A good word processor
The backbone of SEO is good content, and as a beginner SEO practitioner, it is up to you to create that content yourself. Almost all Windows and Macintosh word processors are adequate for creating SEO content, but they are certainly not specifically designed for it. As your SEO efforts grow more dedicated, it could be worth investing in software that provides important SEO information such as keyword count, keyword density, and most-used keywords per article.

4. An eye up on the competition
There’s software out there that can give you an extra advantage on your competition. No, you do not need to be a hacker to learn more about your opponents than Yahoo Site Explorer can tell you. With a combination of tools, it’s possible to determine the value of your entire competition, right down to the number of certain ‘PR’ links pointing towards their website.

Internet Marketing

Four Tips for Blog Advertising, Affiliate Blogging, and Increasing Blog Revenue
7:e January 2011 - For all the sources claiming that blogging is a lucrative way to generate...
Affiliate Marketing: Why You Need Affiliate Tracking Tools
28:e February 2010 - Tracking is one of the most vital aspects of affiliate marketing....
Traffic Generation: Promoting Affiliate Offers Through PPC, SEO, PPV and Articles
28:e February 2010 - There are hundreds of ways to gain traffic as an affiliate marketer,...
Five Social Media Marketing Rules
17:e January 2010 - Social media marketing has produced some amazing results for major...
Non-Intrusive Blog Monetization Tips
15:e January 2010 - There comes a point in the career of every major blogger, where they...
Five Tips for Picking SEO Keywords
15:e January 2010 - The backbone of powerful SEO is great keyword selection. From long-tail...
Four Tips for Evaluating Your SEO Competitors
15:e January 2010 - In his tiny 76 page book, "The Dip," marketing expert Seth Godin tells...
5 Biggest Internet Marketing Blunders And How to Avoid Them
15:e January 2010 - ‘To get what you want, stop doing what isn’t working’. Famous...

Related Articles

SEO – Search Engine Optimization
Search Engine Optimization, SEO for short, is any technique used to achieve a higher...
Search Engine Optimization for Article Writers
One of the best work-at-home jobs available is writing articles online. Article writing...
Google AdWords
No company or advertiser can ignore the vast potential of the Internet in terms of...
Casino Affiliate Programs
Casino affiliate programs are a great way to take advantage of the online casino...
Forex Trading
Online currency trading, the newest and most exciting development in the investment...
Make Money On PPC (Pay Per Click Advertising)
Making Money Online – Monetizing Your Website/Blog with Pay Per Click Advertising If...
E-mail Newsletter Marketing
If you're not into E-mail Newsletter Marketing - sending out e-mail newsletters on...
Affiliate Programs
Affiliate programs and web site marketing is one the fastest ways to make a profitable...

Submit a Comment

Log on to write comments