IncomeNews.com - Make money online with our HomeBiz income newsletter and articles written by successful online entrepreneurs
Join Us
Register and receive our free newsletter and advice on making money online.
» Register     » Login

Affiliate Marketing: Why You Need Affiliate Tracking Tools

Tracking is one of the most vital aspects of affiliate marketing. Much like major Fortune 500 companies research their customers, demographics, and sales processes, affiliates need to actively research and analyze their traffic, visitors, and on-page behavior. With the installation of just a few simple tracking applications, it is possible to go from having zero-info on your potential customers, to a highly valuable archive of information and statistics.

When it comes down to the basics, affiliate marketing is all about mathematics. From calculating PPC costs and profits to working out how much SEO work is required for a new domain, it is simple math that guides most affiliate decisions. Tracking is vital as it allows affiliate marketers to visualize exactly how much traffic they are dealing with, and exactly how it is distributed.

For example, a simple affiliate PPC (pay-per-click) marketing campaign could involve ten different advertisements, each targeting a different keyword and audience. Without tracking information, it is impossible to tell how much traffic is coming from where, and which advertisements are converting effectively. Built-in PPC platform traffic allows affiliates to see how many clicks are going through to their offers, but on a per-ad basis it’s difficult to measure effect and overall value.

With third-party affiliate tracking, each advertisement is assigned a clear value. From click-through rates to conversion data, affiliates can easily and accurately track which advertisements are effective, and which advertisements are ineffective. Rather than trying to calculate conversion rates and tracking information from their PPC dashboard alone, affiliate marketers can easily access clear conversion statistics from their tracking interface. This approach minimizes ambiguity and dramatically decreases the chance of tracking errors and miscalculations.

Beyond analysis, there are other major advantages to using affiliate tracking tools. In the fast-paced world of affiliate marketing, individual per-sale or CPA offers have a tendency to change their URLs, marketing requirements, or on occasion even disappear completely. With a large network of SEO-powered websites linking directly to affiliate offers, that could spell the end of a campaign, or at least a lot of work changing each and every affiliate link.

With affiliate tracking tools, all that is required is a simple change of one link in your software interface. There is no need to run through every article to check that it is pointing in the right direction — just go straight to the source, in this case your affiliate tracking link, and change it to point towards a new affiliate offer. Rather than spreading your link influence thin, affiliate tracking tools allow marketers to conglomerate their links together through one application.

There are a variety of tracking tools available, each touting different strengths and weaknesses. In addition, a range of affiliate networks and PPC interfaces offer their own tracking tools, which can vary widely in value and simplicity. The best formula, as with any affiliate application, is to try a variety of tools and settle on what is best for you. With most tracking tools available inexpensively, a small investment in different tools could end up saving you thousands of dollars worth of time in the long run. Get out there, get tracking, and simplify, optimize, and analyze your affiliate offers.

Internet Marketing

Four Tips for Blog Advertising, Affiliate Blogging, and Increasing Blog Revenue
7:e January 2011 - For all the sources claiming that blogging is a lucrative way to generate...
Traffic Generation: Promoting Affiliate Offers Through PPC, SEO, PPV and Articles
28:e February 2010 - There are hundreds of ways to gain traffic as an affiliate marketer,...
Five Social Media Marketing Rules
17:e January 2010 - Social media marketing has produced some amazing results for major...
Non-Intrusive Blog Monetization Tips
15:e January 2010 - There comes a point in the career of every major blogger, where they...
Five Tips for Picking SEO Keywords
15:e January 2010 - The backbone of powerful SEO is great keyword selection. From long-tail...
Four Tips for Evaluating Your SEO Competitors
15:e January 2010 - In his tiny 76 page book, "The Dip," marketing expert Seth Godin tells...
Four Essential Tools for Search Engine Optimization
15:e January 2010 - SEO is not a field where success comes with endless analysis and strategy....
5 Biggest Internet Marketing Blunders And How to Avoid Them
15:e January 2010 - ‘To get what you want, stop doing what isn’t working’. Famous...

Related Articles

Affiliate Programs
Affiliate programs and web site marketing is one the fastest ways to make a profitable...
Casino Affiliate Programs
Casino affiliate programs are a great way to take advantage of the online casino...
Make Money on Social Networking
Online Social Networking has the potential to generate huge advertising revenues...
Make Money Uploading Files
Make money on uploading files to a file sharing site and then advertising your file...
Make Money with Your Blog
Blogging for money, i.e., making money with a blog, is relatively easy if you have...
Google AdWords
No company or advertiser can ignore the vast potential of the Internet in terms of...
Make Money on Digital Products
One massive growth area on the internet in recent years has been in the production,...
E-mail Newsletter Marketing
If you're not into E-mail Newsletter Marketing - sending out e-mail newsletters on...

Submit a Comment

Log on to write comments