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AdSense Tips: The Importance of Good Website Design

When it comes to making money on the internet, it would be hard to overestimate the importance of proper website design. This is true whether your website is designed to sell a product or service, promote your brick and mortar business, garner affiliate income or grow Google AdSense revenues. Without a good website design it can be quite difficult to attract the first time and repeat customers you will need to grow your business.

When it comes to programs like Google AdSense, many beginners are tempted to simply create many different websites, fill them with ad blocks and wait for the cash to roll in. Needless to say, this is an ineffective strategy at best, since the websites that tend to gather the most AdSense revenue are those sites that provide real value to their visitors, not those that were simply designed to cash in on the success of the program.

When creating a website that will participate in the AdSense program, it is helpful to design and optimize that site for AdSense from the start. For instance, certain graphical elements, such as flashing banners, large pictures and the like, may distract visitors from the ad blocks. In many cases a simply designed website will provide much better click through ratios and AdSense revenues than a more elaborate one.

When designing that new website for enhanced AdSense revenue, it is important to make the ad blocks themselves a major attraction, by carefully placing the ads in a way that will subtly attract the attention of the visitor.

There are many ways to tweak those ad blocks for maximum effect, but one of the simplest and most effective methods is simply to remove the border that surrounds the ad. The border can make the ad blocks appear separate from the surrounding website, while removing the border can make the ad appear as an integral and natural part of the website. This simple tweak can have a profound impact on click through rates, and it is easily accomplished.

A large border can also make the website appear unprofessional and cluttered, especially if the site is largely text based. For the same reason it is best to avoid banners and other large graphical elements on such a site, since the eyes of viewers will be drawn to those banners, and away from the text based ads.

The background color you use is another important consideration, and again less is more in this case. It is a good idea to format the ad blocks so that their background color matches that of the web page itself. As with the removal of the border, the goal is the make the ad block blend in and appear as a natural, integrated part of the overall web site.

The color of the text should also be formatted to match the text color used in the rest of the website content. It is important to avoid mixing too many text styles, fonts and colors on a single page, since doing so can make the site look cluttered and unprofessional. It is best to keep the website, simple, attractive and above all easy to use.

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